- Om os
To represent the industry’s interests
That the industry is perceived as a significant player that contributes constructively to creating security and resolving the challenges of the welfare society.
The goals are divided into the following 2 categories:
Agenda goals relate to the two most pivotal long-term framework conditions which we are making an effort to improve but of which we are not in control.
Basic goals are short-term goals on which the Danish Insurance Association has a more direct influence.
Preconditions are necessary for the realization of the goals in 2020.
A. Close contact with our members: Our members should always feel that their interests are being handled as competently as possible and that our service is high quality.
B. A high degree of professional competence is the foundation of clout: Our key stakeholders should view us as a factual, serious and valuable partner.
C. Network with stakeholders and players: We must be “top of mind” with our key stakeholders, who should perceive us as their natural partner who is always present and available.
D. Agenda setting communication: Our target groups must feel that we communicate clearly and that we set the agenda in the relevant areas. We aim to shift the perception of the industry from a mere supplier of products towards a position as a supplier of security.